← David Veznik

Woox E-Commerce Store

E-commerce · Retail

An online store built around what decides e-commerce success in practice: fast page loads, strong SEO, a smooth shopping experience on every display size, and high-quality product imagery. Built on Next.js with React Server Components and a hybrid static/server rendering strategy.

I led development of a storefront engineered around the metrics that drive e-commerce revenue.

Context

A few measurable things decide whether an online store performs: pages that load fast (slow pages cost conversions), search visibility (organic product discovery is a primary traffic source), product imagery that actually sells, and a shopping experience that works as well on a phone as on a desktop. This project, the online store at woox.cz, treated those as explicit requirements from the start.

The site is built on Next.js with React Server Components and uses a hybrid rendering strategy. Pages that benefit most from speed and search indexing are statically generated and served as pre-built HTML. Pages that depend on real-time data and user interaction are server-side rendered. The split delivers the fast first loads and crawlable pages that SEO demands without giving up dynamic content where the shopping flow needs it.

My role

Lead developer on the project. Freelance engagement, 2023, on a flexible part-time basis.

Highlights

  • Hybrid static and server rendering. Static generation where speed and SEO matter most, server-side rendering where real-time data and interactions live. One codebase, a per-page strategy.
  • React Server Components keep the client bundle lean and move data-heavy work to the server, which pays off in both performance and scalability.
  • SEO as a design constraint. Pre-rendered, indexable pages with the fast load times search engines reward.
  • High-quality image presentation, treated as a core concern of the storefront rather than a detail.
  • Responsive shopping UX across display sizes, styled with Tailwind CSS on Base UI components, with TanStack Query and Zustand handling data and state.